It’s always best to opt for a natural way when trying to prevent stretch marks.  There are a lot of creams in the market that contain only natural ingredients.  This is especially important when one is pregnant.  And remember that cheap is not always best.  You may have to pay top dollar to get a the top of the line stretch mark prevention product.  Of course, it doesn’t end there. To be able to make the right product choice, you would also have to read independent reviews and find out what other consumers say about the effectiveness of a particular stretch mark cream.